Andrew Aquilina is a UX/UI Designer based in Malta currently working at Gambling.com Group.

Designer with ten years of experience in retail, education, and iGaming industries, dedicated to fostering brand consistency, customer satisfaction, and revenue growth through successful product launches

Happy Hugo

Happy Hugo Casino Refresh

The refresh focuses on enhancing user experience with a more streamlined interface, improved mobile compatibility, and a refreshed visual style that aligns with modern gaming aesthetics​.

The previous design of Happy Hugo Casino faced significant challenges, including a cluttered interface that made navigation difficult and a lack of engaging features, which resulted in a less immersive user experience and lower player retention. The absence of a gamification system further reduced incentives for players to stay engaged. By analyzing competitors like Casumo and Rizk, Happy Hugo recognized the importance of gamification and streamlined user interfaces in driving player engagement and loyalty. This competitive insight guided the redesign, with the goal of surpassing these features to attract and retain more players. The new design is anticipated to significantly enhance user engagement and retention through a more intuitive interface and gamified experience, which in turn should increase customer loyalty and boost revenue by keeping players more invested in the platform.

Horse Racing Widget

Horse Racing Odds Widget for Gambling.com

The horse racing widget is optimized for mobile, offering a sleek, intuitive interface that delivers real-time race updates, betting options, and detailed horse statistics seamlessly.

The newly developed horse racing odds widget was designed to replace a previous third-party solution, offering greater flexibility and customization. Through competitor analysis of leading brands like Oddschecker, the team identified key features that enhance user experience, such as real-time updates, intuitive navigation, and comprehensive odds comparison. The result is a widget that seamlessly integrates with multiple brands, allowing for consistent branding and user experience across platforms. By focusing on adaptability and scalability, the widget ensures that it meets the diverse needs of various operators. The improved functionality is expected to increase user engagement by providing more accurate and easily accessible information. This strategic shift also allows for greater control over the data and user interaction, which can lead to improved customer loyalty and revenue growth.

Odds Widgets

Bookies.com Odds Widgets

The update prioritizes user experience by introducing a more streamlined design, enhanced mobile functionality, and a modernized visual aesthetic that aligns with current affiliate trends.

The creation of odds widgets for game-lists, lineups, picks, and futures was driven by the need to provide a more integrated and user-friendly experience across multiple brands within the company. Drawing inspiration from industry leaders like Bet365, Oddschecker, and Pickswise, these widgets were designed to offer real-time updates, comprehensive data, and intuitive navigation to enhance user engagement. By analyzing the strengths of these competitors, the development team focused on building widgets that could seamlessly integrate with various brand identities while maintaining consistency in functionality and user experience.

The widgets are highly customizable, allowing each brand to tailor them according to their specific needs while ensuring that the core features, such as accurate odds comparison, team lineups, and future picks, are consistently delivered. This flexibility not only improves the user experience across platforms but also empowers brands to better engage their audiences by offering more personalized content. Ultimately, these widgets are expected to drive higher user retention and satisfaction by providing a comprehensive, reliable, and easily accessible source of information, tailored to the needs of diverse sports betting markets.

About

Designer with ten years of experience in retail, education, and iGaming industries, dedicated to fostering brand consistency, customer satisfaction, and revenue growth through successful product launches. Skilled in designing and maintaining design systems, conducting user research and usability testing, and collaborating with cross-functional teams to create innovative products.

When I’m not designing, you’ll probably find me playing basketball or hitting the gym. Sports are a huge part of my life, and sharing that love and passion with fellow athletes makes me a better person. In my downtime, I enjoy diving into a good book, getting hooked on an engaging documentary, or immersing myself in a thrilling video game.